Smoke alarms should be rebranded as “this device is broken and needs to be replaced” alarms, to better reflect their most frequent use case.
Dane Petersen is a one part interaction designer, one part design technologist, and three parts troublemaker. He enjoys playing outside, talking loudly and waving his hands around.
Dane has worked as a wilderness guide, snowboard instructor, windsurf technician and envelope stuffer. He loves space, airplanes, saunas, running, backpacking and homebrewing.
He works as a lead interaction designer at GE, building software for jet engines.
His portfolio is at thegreatsunra.com.
You can email him at