This is so wrong.

Saw this ad on today, and honestly I’ve spent the better part of the day trying to parse the metaphor.

AccuQuote Ad - If you died today, life insurance could be your family's prince charming.

The more you think about it, the weirder it gets.

One Comment

  1. August 17, 2009 – 8:10 am

    Alternate copy:

    “Thanks to your carelessness, this frog is now saddled with credit card debt.”

    …wait, yeah. It makes no sense. The frog is the life insurance? And to buy the life insurance is to “kiss the frog?” In his frogular state, he represents the opportunity of life insurance, unrealized?

    Maybe the Call to Action should have been “Kiss the Frog!”