Saw this ad on CNN.com today, and honestly I’ve spent the better part of the day trying to parse the metaphor.
The more you think about it, the weirder it gets.
This is so wrong.
August 4, 2009
About Dane
Dane Petersen is a one part interaction designer, one part design technologist, and three parts troublemaker. He enjoys playing outside, talking loudly and waving his hands around.
Dane has worked as a wilderness guide, snowboard instructor, windsurf technician and envelope stuffer. He loves space, airplanes, saunas, running, backpacking and homebrewing.
At GE he designed diagnostics apps for monitoring jet engines, at Filament he built cross-platform apps for managing industrial IoT sensor networks, and at Adaptive Path he helped companies like PG&E, Sunrun and Nike strategize great digital products.
His portfolio is at thegreatsunra.com.
You can email him at
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Alternate copy:
“Thanks to your carelessness, this frog is now saddled with credit card debt.”
…wait, yeah. It makes no sense. The frog is the life insurance? And to buy the life insurance is to “kiss the frog?” In his frogular state, he represents the opportunity of life insurance, unrealized?
Maybe the Call to Action should have been “Kiss the Frog!”