Saw this ad on CNN.com today, and honestly I’ve spent the better part of the day trying to parse the metaphor.
The more you think about it, the weirder it gets.
This is so wrong.
August 4, 2009
About Dane
Dane Petersen is an experience designer who enjoys playing outside, talking loudly and waving his hands around. He recently completed a master's degree in interaction design at Indiana University, and currently works as an experience designer at Adaptive Path in San Francisco. Sometimes he even writes for the Adaptive Path weblog.
Dane is excitable and has trouble sitting still. He's worked as a wilderness guide, snowboard instructor, windsurf technician and envelope stuffer. He loves tea, saunas, typography, photography and homebrewing.
His portfolio at Brainside Out offers some great insight into the range of work he does.
You can email him at
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Alternate copy:
“Thanks to your carelessness, this frog is now saddled with credit card debt.”
…wait, yeah. It makes no sense. The frog is the life insurance? And to buy the life insurance is to “kiss the frog?” In his frogular state, he represents the opportunity of life insurance, unrealized?
Maybe the Call to Action should have been “Kiss the Frog!”